LEADERSHIP HOUSE
× BLUEBARNA ECOSYSTEMSInnovative
Launches
in Pharma
A three-day executive program designed to reframe how pharma leaders think about, plan and execute product launches in complex ecosystems.
📍 Barcelona·📅 8–10 April 2026·3 Days · 10 Sessions
Day 3 · Live Simulation
Cefalix Launch Simulator
Sesión inmersiva de lanzamiento estratégico en migraña. Decisiones reales, presión de precio, acceso y boardroom ejecutivo.
Agenda completa
Day 1
08 April 2026
Why Launches Fail & The Need for a New Model
12:00–12:30
Welcome & Strategic Framing
- Program overview
- Expectations, outcomes and participant presentation
- Why launches are underperforming globally
12:30–13:45
Session 1 · The End of the Traditional Launch Model
- Launch readiness as we know it
- The risk of organizational silos and fragmented accountability
- Internal & external misalignment
13:45–14:45
Lunch & Networking
14:45–16:15
Session 2 · The Real Value Creation in Pharma
- Evolution of HCP engagement
- Health system pressure
- Digital expectations
- Patient empowerment
- External speaker on patient engagement
16:15–17:00
Session 3 · From Ego-System to Ecosystem Mindset
- What a real pharma ecosystem means
- Stakeholders vs interdependencies
- From control mindset to orchestration leadership
17:00–17:15
Coffee Break & Networking
17:15–18:00
Session 4 · Ecosystem Mapping Lab
- Patient · HCP · Hospitals
- Payers · Regulators · Digital platforms
18:00–18:15
Reflection of the Day
Day 2
09 April 2026
Building Value & Designing a Winning Ecosystem Launch
09:00–09:30
Recap · Key Takeaways
09:30–11:00
Session 5 · Value Creation Beyond Product
- Business case: Launch an Innovative Value Proposition in Medical Devices
- Innovative value proposition design
11:00–11:15
Coffee Break & Networking
11:15–13:00
Session 6 · Value Creation in Rare Disease
- Business case: Launching in a Rare Disease Market
- Compelling story for an access fast launch
13:00–14:00
Lunch & Networking
14:00–15:30
Session 7 · Disrupting The Market Before The Launch
- Building the Ecosystem Launch Blueprint
- Governance model & roles
- Timeline orchestration
- Strategic KPI architecture
- Preparing the market for successful launch
15:30–15:45
Coffee Break & Networking
15:45–17:00
Session 8 · Customer Experience & Engagement Design
- Omnichannel orchestration
- Experience journey vs tactical campaigns
- Medical + Marketing integration
17:00–17:30
Reflection of the Day
18:00
Evening Networking Reception
Day 3
10 April 2026
Orchestrating High-Impact Launches
09:00–09:30
Recap · Key Takeaways
09:30–11:00
Session 9 · Transforming a Business Unit into a Launch Machine
- Launch prioritization & resource orchestration
- Ecosystem trade-offs & stakeholder risk
- Handling multiple launches in a short period
- Becoming a launch machine organization
11:00–11:15
Coffee Break & Networking
11:15–12:15
Session 10 · Leading Ecosystem Transformation
- Strategic influence & cross-functional leadership
- Positioning as launch leader
- Mobilizing stakeholders
12:15–12:30
Closing Session & Reflection
© 2026 Leadership House · Bluebarna Ecosystems